Millennials Drive Growth in Sustainable Investing

A survey of 1,000 investors by Morgan Stanley’s Institute for Sustainable Investing shows interest in sustainable, responsible and impact investing rose 33% to $8.72 trillion between 2014-2016 and that millennials are leading the growth. Detailed in its 2017 Sustainable Signals report, other findings include: millennial investors are making more sustainable investing decisions, being two times as likely to invest in companies targeting social and/or environmental goals, and believe their investments will have a positive impact; and women of all ages still show more interest in sustainable investing than men, but gender is not a big differentiator when it comes to taking action. Everyone surveyed indicated they wanted more sustainable investment choices. The results also indicated that more work still needs to be done to educate investors about sustainable investing, as 53% of respondents still believe sustainable investing requires a financial trade-off.

 

Read more on Morgan Stanley website.